10 practical steps for finishing your short story — with examples

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Some parents are firefighters and soldiers and doctors. And some, er, aren’t.

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Wondering what the stars hold in store for you this week? Spoiler: it’s not good.

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Taurus (April 20 to May 20)

Sometimes life has a way of throwing a challenge your way that’s the very last thing you want. But maybe that’s OK, because there’s nothing more positive than overcoming a long-held phobia, no? With your tough bull’s hide, you could be well equipped to power through. Feel the fear and do it anyway!

100 tips for writing clear, impactful marketing copy & content for online users


1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading


Planning content and telling your brand story in a reader-focused way.

#1: Make it all about ‘you’ (not ‘we’ and ‘us’)

The #1 principle: great digital copywriting puts the user first at every opportunity…

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Find inspiration for your next pitch from some of these less-than-obvious sources of ideas

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Foreign titles

Publications from other countries — readily available online — can be a rich source of ideas. Based in England, I get lots of ideas from titles in the US, Australia, Canada, Scotland, and more. But I also look at European titles. I once found a French health magazine with an article called ‘Why are you always late?’ …

Couldn’t have done it without you guys…

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War stories from, like, a literal proverb-denier

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‘A wonderful lesson in humility — 5 stars.’ Review by Don@GodisLove29

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Lessons from owner-managers you can apply to your own writing business

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Never stop learning

Entrepreneurs are resourceful, self-motivated…

As writers we need to do much of the promotional hustle ourselves — here are some tips on getting started

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Think about your market

Your book won’t magically find readers, so think about what sort of people might buy it. If your book is about AI, you might target people with an interest in tech; if your book is about the Civil War, you might target people with a passion for history.

Meet your audiences where they live

dan brotzel

Funny-sad author | Hotel du Jack @SandstonePress; Work in Progress (formerly Kitten on a Fatberg) @unbounders | Pushcart, Slackjaw, Pithead, X-Ray, Ellipsis

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