Hello! My name is Kyle and I am seven years old.

Today I’m going to tell you about my mummy’s work.

My mummy is a senior seo content producer.

She works in an office with lots of other people.

She writes lots of things. It’s very busy work.

Mummy has to drink a lot of coffee to keep herself going.

Mummy has three stress balls.

Mummy works on the Internet.

The Internet is like a giant library.

But the Internet is not a library in a building. It’s in everyone’s computer.

Mummy helps to make it easier for people to…

Taurus (April 20 to May 20)

Sometimes life has a way of throwing a challenge your way that’s the very last thing you want. But maybe that’s OK, because there’s nothing more positive than overcoming a long-held phobia, no? With your tough bull’s hide, you could be well equipped to power through. Feel the fear and do it anyway!

Perhaps you’re at a dinner party, or on holiday, or at a leaving do. A ring has formed. People are taking it in turns to enter the circle and show off in various expertly elaborate and hideously spontaneous ways. The spotlight is coming round to you. …

OVERVIEW

1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading

PART 1: PLANS, IDEAS, STORIES

Planning content and telling your brand story in a reader-focused way.

#1: Make it all about ‘you’ (not ‘we’ and ‘us’)

The #1 principle: great digital copywriting puts the user first at every opportunity…

When we see a piece of content that is all about the brand itself, all ‘us’, ‘we’ and ‘our’ and no ‘you’ or ‘your’, the effect is quickly off-putting. Great digital copywriting puts the user first at every opportunity, in every way. …

Anyone who pitches articles or writes stories is always on the lookout for more sources of ideas. There are lots of well-trodden sources, but here are a few I use that might be less obvious…

Foreign titles

Publications from other countries — readily available online — can be a rich source of ideas. Based in England, I get lots of ideas from titles in the US, Australia, Canada, Scotland, and more. But I also look at European titles. I once found a French health magazine with an article called ‘Why are you always late?’ …

This story, Let’s Go To The Supermarket!, has its roots in a walk I took with my son, Jonny, to get a few bits and pieces from our local store in Bridgely. It was a routine shopping trip except that, at some point on the way back, a tiny light bulb exploded in my head. Somehow, by the time we got home, I had the essential motivational arcs and narrative fabric of the whole saga locked and loaded in my skull. The final result — 18 months, 27 drafts and a fair amount of blood, sweat and tears later —…

DEFINITELY NOT THE BEST MEDICINE

Hey. Whoa. Just leapt there — and guess what? I did not even look. OK, slightly sprained ankle now, but all in a good cause.

Some people chase rainbows. Some tilt at windmills. And some apply lipstick to pigs. I’m here to tackle proverbs head on.

I get up at dawn to shoo the earlybirds off my worms, I always put my worst foot forwards, and I like to offer vagrants a small menu of donation options because, yes, beggars can be choosers. Not looking before I leap is, like, literally my middle name.

I always judge a book by…

‘A wonderful lesson in humility — 5 stars.’ Review by Don@GodisLove29

Overall Rating: 5 of 5 stars
1 customer rating

I was initially disappointed by the condition of this product on arrival. The likeness of the divine lady was so clear in the photo, her wondrous beatific face picked out in amazingly accurate, contrasting shades of grilled bread and surrounded by a halo of a quite different, doughy shade. The whole thing was uncanny. As I’d just banked my weekly paycheck, and the cost of the holy toast was only almost exactly double that, it was obvious to me that here was another of His wondrous signs! …

You may not think of yourself this way, but if you aspire to make a career out of your writing, then you are an entrepreneur or small business owner. Like writing professionals, business owners have to wear many hats — production, IT, marketing, credit control, business strategy, finance etc.

They are time-poor and see their business not as some 9-to-5 occupation but as an all-consuming passion. They have to balance planning for future growth
with ensuring present survival.

So here are some classic tips from small business owners that you can apply to your writing business…

Never stop learning

Entrepreneurs are resourceful, self-motivated…