I gave 25 years of my life to content — and all I have to show for it is this sarcastic little memoir

Published 130 years ago, George Gissing’s New Grub Street is set against the magazine boom of the late-Victorian era, a world dominated by the commoditisation of the written word. Gissing’s cast of writers must adapt to the middlebrow tastes of a mass reading public that is emerging as a commercial…

Get to the point. Don’t apologise. Ignore me.

This piece is not a complete guide to writing a sales email. There are thousands of brilliant resources out there all doing aspects of that job, including this one and this guy.

All I hope to do here is offer a few thoughts, from someone who has written literally 1000s…

Wondering what the stars hold in store for you this week? Spoiler: it’s not good.

Taurus (April 20 to May 20)

Sometimes life has a way of throwing a challenge your way that’s the very last thing you want. But maybe that’s OK, because there’s nothing more positive than overcoming a long-held phobia, no? With your tough bull’s hide, you could be well equipped to power through. …

100 tips for writing clear, impactful marketing copy & content for online users

OVERVIEW

1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading

PART 1: PLANS, IDEAS, STORIES

Planning content and telling your brand story in a reader-focused way.

#1: Make it all about ‘you’ (not ‘we’ and ‘us’)

The #1 principle: great digital copywriting puts the user first at…

Find inspiration for your next pitch from some of these less-than-obvious sources of ideas

Anyone who pitches articles or writes stories is always on the lookout for more sources of ideas. There are lots of well-trodden sources, but here are a few I use that might be less obvious…

Foreign titles

Publications from other countries — readily available online — can be a rich source of…

dan brotzel

Funny-sad author | Hotel du Jack @SandstonePress; Work in Progress (formerly Kitten on a Fatberg) @unbounders | Pushcart, Slackjaw, Pithead, X-Ray, Ellipsis

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