Get to the point. Don’t apologise. Ignore me.

This piece is not a complete guide to writing a sales email. There are thousands of brilliant resources out there all doing aspects of that job, including this one and this guy.

All I hope to do here is offer a few thoughts, from someone who has written literally 1000s…

Some parents are firefighters and soldiers and doctors. And some, er, aren’t.

Hello! My name is Kyle and I am seven years old.

Today I’m going to tell you about my mummy’s work.

My mummy is a senior seo content producer.

She works in an office with lots of other people.

She writes lots of things. It’s very busy work.

Mummy has…

Wondering what the stars hold in store for you this week? Spoiler: it’s not good.

Taurus (April 20 to May 20)

Sometimes life has a way of throwing a challenge your way that’s the very last thing you want. But maybe that’s OK, because there’s nothing more positive than overcoming a long-held phobia, no? With your tough bull’s hide, you could be well equipped to power through. …

100 tips for writing clear, impactful marketing copy & content for online users


1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading


Planning content and telling your brand story in a reader-focused way.

#1: Make it all about ‘you’ (not ‘we’ and ‘us’)

The #1 principle: great digital copywriting puts the user first at…

Find inspiration for your next pitch from some of these less-than-obvious sources of ideas

Anyone who pitches articles or writes stories is always on the lookout for more sources of ideas. There are lots of well-trodden sources, but here are a few I use that might be less obvious…

Foreign titles

Publications from other countries — readily available online — can be a rich source of…

‘A wonderful lesson in humility — 5 stars.’ Review by Don@GodisLove29

Overall Rating: 5 of 5 stars
1 customer rating

I was initially disappointed by the condition of this product on arrival. The likeness of the divine lady was so clear in the photo, her wondrous beatific face picked out in amazingly accurate, contrasting shades of grilled bread and surrounded by…

Lessons from owner-managers you can apply to your own writing business

You may not think of yourself this way, but if you aspire to make a career out of your writing, then you are an entrepreneur or small business owner. Like writing professionals, business owners have to wear many hats — production, IT, marketing, credit control, business strategy, finance etc.


dan brotzel

Funny-sad author | Hotel du Jack @SandstonePress; Work in Progress (formerly Kitten on a Fatberg) @unbounders | Pushcart, Slackjaw, Pithead, X-Ray, Ellipsis

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