For about 30 years, I slogged away trying to write a novel. But I just never had the plotting smarts or the emotional stamina, and I became like a madman running again and again at a brick wall, doing the same thing over and over and expecting a different result.
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This piece is not a complete guide to writing a sales email. There are thousands of brilliant resources out there all doing aspects of that job, including this one and this guy.
All I hope to do here is offer a few thoughts, from someone who has written literally 1000s…
Hello! My name is Kyle and I am seven years old.
Today I’m going to tell you about my mummy’s work.
My mummy is a senior seo content producer.
She works in an office with lots of other people.
She writes lots of things. It’s very busy work.
Mummy has…
Sometimes life has a way of throwing a challenge your way that’s the very last thing you want. But maybe that’s OK, because there’s nothing more positive than overcoming a long-held phobia, no? With your tough bull’s hide, you could be well equipped to power through. …
1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading
Planning content and telling your brand story in a reader-focused way.
The #1 principle: great digital copywriting puts the user first at…
Anyone who pitches articles or writes stories is always on the lookout for more sources of ideas. There are lots of well-trodden sources, but here are a few I use that might be less obvious…
Publications from other countries — readily available online — can be a rich source of…
This story, Let’s Go To The Supermarket!, has its roots in a walk I took with my son, Jonny, to get a few bits and pieces from our local store in Bridgely. It was a routine shopping trip except that, at some point on the way back, a tiny light…
Hey. Whoa. Just leapt there — and guess what? I did not even look. OK, slightly sprained ankle now, but all in a good cause.
Some people chase rainbows. Some tilt at windmills. And some apply lipstick to pigs. I’m here to tackle proverbs head on.
I get up at…
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I was initially disappointed by the condition of this product on arrival. The likeness of the divine lady was so clear in the photo, her wondrous beatific face picked out in amazingly accurate, contrasting shades of grilled bread and surrounded by…
You may not think of yourself this way, but if you aspire to make a career out of your writing, then you are an entrepreneur or small business owner. Like writing professionals, business owners have to wear many hats — production, IT, marketing, credit control, business strategy, finance etc.
They…
